THE DYNAMIC NETWORK A DYNAMIC BUSINESS MODEL – INTEGRATED APPROACH

Abstract

Changeability, which is characteristic of the modern world, shapes the image of contemporary business. It is mainly associated with the dynamics of changes in the market. As the market in which business is done is a network environment, the dynamics is determined by the network. Business model dynamics is determined by the impact of the network on companies and vice versa. In any case, energy is exchanged between the network and companies. The purpose of this paper is to discuss key issues related to the use of network dynamics and business model dynamics to improve company’s performance. The author argues that the combined use of network dynamics and business model dynamics increases the chances of the company embedded in the network to achieve high performance. In this paper, the interpretative approach has been applied.