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APPLICATION OF DESIGN THINKING APPROACH IN FUNCTIONING OF ENTERPRISES

Abstract

Modern companies increasingly compete with each other in the fight for customers using the different techniques. One such technique is the concept of design Design Thinking. The article brought closer to the essence of Design Thinking and made detailed description of activities within each step. Identified key success factors of the project and main techniques to obtain information.

Keywords:

Design Thinking, projects, design creative

Details

Issue
Vol. 4 No. 15 (2015)
Section
Research article
Published
2015-12-29
DOI:
https://doi.org/10.34808/reme.2015.04.004
Licencja:
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an Open Access journal, all articles are distributed under the terms of the Creative Commons (CC BY 4.0) License (http://creativecommons.org/licenses/by-nc-sa/4.0/). You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. 

Authors

Kamil Brodnicki

Gdańsk University of Technology, Faculty of Management and Economics

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