GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
Abstract
Finding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers can be distinguished, i.e. big leaders, good SME’s, SME’s doing little, who differ in level of NPD performance. Overall, our results show that high engagement in the NPD practices under investigation pays and some specific practices are better than others in the domestic appliance industry.
Keywords:
new product, new product management (NPD), product development, domestic appliancesDetails
- Issue
- Vol. 4 No. 7 (2013)
- Section
- Research article
- Published
- 2013-12-29
- Licencja:
-
Copyright (c) 2021 Research on Enterprise in Modern Economy theory and practice
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an Open Access journal, all articles are distributed under the terms of the Creative Commons (CC BY 4.0) License (http://creativecommons.org/licenses/by-nc-sa/4.0/). You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
