THE ATTITUDE OF POLISH ENTREPRENEURS TO THE FACT OF STAGING THE MEGA SPORT EVENT– THE CASE OF POMERANIAN SMEs TOWARDS EURO 2012
Abstract
In the course of preparations to the 2012 European Football Championship (Euro 2012) many doubts have arisen as to the actual cost-benefit balance affecting the hosting country. The event is accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one can anticipate the competitive position of both the region and the businesses operating there to improve. The investigation whether the Euro 2012 will have an impact on the Pomeranian Region was conducted twofold. In the first area, the short run increase in business activities were investigated using the field research among the entrepreneurs. The second part of research was focused on the growth willingness of entrepreneurs.
Keywords:
SME, Euro 2012, business decision, entrepreneur, mega sport eventDetails
- Issue
- Vol. 1 No. 4 (2013)
- Section
- Research article
- Published
- 2013-03-31
- Licencja:
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