E-COMMERCE DEVELOPMENT TRENDS
Abstract
The aim of the following article is to present the notion of e-commerce and the most important directions of its development in Poland. The universal definition of e-commerce has been conceptualized and set against e-business and Internet economy. The further discussion concerns the results of analyzing the concepts of mobile commerce and social commerce which are likely to be the most important aspects of electronic commerce development in future.
Keywords:
e-commerce, mobile channel, m-commerce, social media, social commerceDetails
- Issue
- Vol. 1 No. 8 (2014)
- Section
- Research article
- Published
- 2014-03-31
- Licencja:
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