DIAGNOSIS OF THE LEVEL OF MOTIVATIONAL RISK IN POLISH PHARMACEUTICAL COMPANY – CASE STUDY

Abstract

Background and Objective: The negative effects of risk materialise in various areas of an organization’s functioning, and the area of human capital management is particularly important. The cognitive goal of the article was to measure the level of motivational risk in the surveyed company, while the application goal was to develop directions of risk reduction in this area.

Study Design/ Materials and Methods: The study was conducted in a Polish pharmaceutical company, because this sector is characterised by a high level of innovation. In our research, the below-mentioned methods were used: analysis and criticism of the literature, analysis of documentation – and the case study method, as well as the techniques: examination
of documents, interview and survey.

Results: Most of the identified symptoms of motivational risk in the surveyed company were characterised by a high or very high level of risk, and in the area of motivation we are dealing with a high level of risk. The sources of motivational risk were also identified, which turned out to be the strategy, structure and culture of this organisation, as well as the way decisions
are made and the preferred profile of the manager.

Conclusion and practical implications: This study adds to our understanding of the relations and intensity of the connection between the way selected dimensions of the organisation are shaped and the level of motivational risk.