PROBLEMS AND PROSPECTS OF A WOMAN AS AN ENTREPRENEUR AND HEAD OF AN ORGANIZATION IN UKRAINE

Abstract

This work aims to describe the current state of female entrepreneurship in Ukraine, as well as to conduct a study presenting the portrait of a female entrepreneur in Ukraine. Women want to work for themselves and give jobs to others. However, the realization
of this desire requires some help from the authorities. The experience of the world economy proves that in the period of economic transformations, the policy of state bodies aimed at helping and supporting the development of female entrepreneurship results in significant economic growth. Providing such assistance and promoting entrepreneurship among women is impossible without a clear understanding of the needs of entrepreneurs, taking into account their interests and priorities.
The work uses a complex of mutually complementary research methods: analysis, synthesis, analogy, deduction, classification, and comparison. One hundred and fifty respondents from all over Ukraine took part in the survey. The actual study was conducted in July 2021 using the “Google Forms” electronic platform. According to the results of the study, women in Ukraine strive for independence and the realization of their talents but do not have sufficient comfortable conditions for this.
In the research, most women cite the government’s entrepreneurial policy as the main reason that prevents women from doing business effectively. The problems of entrepreneurship development go beyond purely economic justification and are becoming one of the ideological factors of the country’s strategic development. Women are creative and efficient business owners, they are not afraid of hard work, are persistent and simply do not give up, they solve problems creatively and find several solutions right away. Women develop on their own, and support and mentor each other. This has an impact on the development of not only business but the entire nation.