THE ANTIQUE ARCHETYPES OF INDEPENDENT GODDESSES AS THE MODELS OF VENTURESOME WOMEN IN BUSINESS
Abstract
The purpose of the article are mythical archetypes which in management are considered to be the source of patterns and inspiration for the research into the effective models of acting in business. The major objective of the thesis is to collate the archetypes of antique goddesses with contemporary women who succeeded in business. The study delineates four selected characters, namely Carly Fiorina, Anita Roddick, Henryka Bochniarz and Solange Olszewska, and analyses the aforementioned profiles with regard to the image of Greek goddesses. A variety of analogies are identified, what suggests the complexity of the challenges posed to business women as well as the significance of the archetypes.
Keywords:
antic archetypes, role models, characteristics of women entrepreneursDetails
- Issue
- Vol. 4 No. 11 (2014)
- Section
- Research article
- Published
- 2014-12-29
- Licencja:
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