THE USE OF CORPORATE SOCIAL RESPONSIBILITY IN COMBATING FINANCIAL EXCLUSION AS AN INDICATION OF ENTREPRENEURIAL APPROACH OF BANKS

Abstract

In this article the author show how banks, by pursuing corporate social responsibility concepts, contribute to fighting financial exclusion and why this may be regarded as a demonstration of their entrepreneurial approach. To fulfil this goal at first it is explained the general issues concerning the banks’ actions carried out as part of their corporate social responsibility policies. In further part of the text the attention is drawn to those forms of banks’ activities which may contribute to curbing financial exclusion in society. Particular attention is paid to the activities of banks in the process of economic education. The author strives at demonstrating that by pursuing the actions analysed herein the banks may also obtain extra benefits for themselves. The final paragraphs of the article identify reasons for which activity in this area may, or even should, be regarded as a demonstration of entrepreneurship. The considerations in the article shall primarily be of a theoretical nature.