Research on Enterprise in Modern Economy

Essential Competencies in Digital Marketing: Empirical Exploration

Natalia Przybylska — 2024-12-30

Background and Objectives: In the rapidly evolving field of digital marketing, identifying essential competencies is critical for both new and experienced professionals. This study aimed to empirically identify these competencies and develop a structured educational framework to address industry needs and challenges.

Materials and Methods: A two-phase research approach was adopted. The first phase analyzed secondary data sources, including literature reviews and curriculum evaluations, to understand current educational offerings and market demands. This was complemented by focus group interviews (FGI) with digital marketers from four countries, providing diverse insights into required skills. In the second phase, a survey was conducted, collecting responses from 334 digital marketing professionals across several European countries to validate and expand upon initial findings.

Results: The research led to the identification of key competencies and the development of five educational modules: Introduction to Digital Marketing, Website Management, Content Marketing, Digital Advertising, and Website Analytics. These modules provide a comprehensive approach to digital marketing education, addressing essential concepts such as market dynamics, website creation, content strategy, advertising principles, and analytics techniques.

Conclusions and Summary: The findings highlight that these competencies are crucial for success in the digital marketing industry. The proposed educational modules offer a structured framework to address labour market demands and equip professionals with the knowledge and skills necessary to excel. This study underscores the importance of integrating empirical research and industry feedback into the development of educational curricula, ensuring alignment with professional requirements and industry evolution.

Cultural Aspects of State Ownership Policy in the Enterprise Sector

Dominik Aziewicz — 2024-12-30

Background and Objective: State ownership policies in the enterprise sector are often analysed from economic and administrative perspectives, but cultural influences are less explored. This study investigates the role of cultural values in shaping state ownership policies, applying Hofstede’s cultural dimensions model to analyse the models proposed by M. Bałtowski and G. Kwiatkowski in the context of developed and post-socialist countries. The main objective is to evaluate the influence of cultural traits on the governance and effectiveness of SOEs.

Study Design: The study employs a comparative analysis, integrating Hofstede’s model with Bałtowski and Kwiatkowski’s classifications of state ownership models of developed countries. The analysis includes the United States, France, Germany, Sweden and Poland, among others. The research identifies correlations between cultural dimensions—such as Power Distance, Individualism and Uncertainty Avoidance—and state ownership structures and policies.

Results: Significant cultural differences are found to shape state ownership policies. Anglo-Saxon countries with low power distance and high individualism favour market-driven models. Continental European countries exhibit higher uncertainty avoidance and state involvement. Scandinavian nations, marked by consensus-oriented values, demonstrate transparency and efficiency in governance. Central European countries, including Poland, show a hybrid model influenced by high uncertainty avoidance and hierarchical social structures.

Practical implications: The study emphasises the need for culturally adaptive state ownership policies. Transferring governance models without considering local cultural contexts risks ineffectiveness.

Conclusion and summary: State ownership policies are deeply intertwined with cultural values. Effective policy design requires balancing global best practices with national cultural contexts to ensure efficiency and local acceptance.

Economic security of Ukrainian regions: pre-war and war periods

Liubov Kovalska — 2024-12-30

Background and Objective: The relevance of the research lies in the need to in ensuring the economic security of the regions of Ukraine in the pre-war and war periods. Martial law conditions have a negative impact on the state of economic security at different levels of governance: micro, meso and macro levels and limits the processes of ensuring national competitiveness. The purpose of the study is to assess the trends in ensuring the economic security of the regions of the State in the pre-war and wartime periods.

Study Design/Materials and Methods: In the process of research, we used general scientific and special methods. In the process of research, we used the concepts and theories of economic security were also used, which made it possible to identify the levels of its provision: danger, risk, safety, challenge. The structural components of the economic security of the country’s regions are studied: production security, innovation security, investment security, financial security, foreign economic security, and social security.

Results: It is found that most of the nation’s regions were at risk in terms of investment, financial and foreign economic security, and in terms of social security- in a state of danger. A comprehensive assessment and grouping of the regions of Ukraine by the level of economic security is carried out.

Conclusion and summary: It is concluded that this situation causes an imbalance of the national security of the country as a whole, negatively affecting its competitiveness and the safe living conditions of the population.

Evaluative review on the barriers to development in small island developing states and combative reforms in years 1992, 1994, 2005 and 2024

Abbien Greene — 2024-12-30

Background and Objectives: Small Island Developing States have seen many barriers to development due to historical occurrences resulting in a delayed state of growth when comparing them with other countries. The aim of this article is to review four SIDS reports with a focus on various spheres to dissect the progress made between 1992 and 2024.

Materials and Methods: The reports used consist of the1992 ‘Report of the United Nations Conference on Environment and Development’, 1994 ‘Report of the Global Conference on the Sustainable Development of Small Island Developing States’, 2005 ‘Report of the International Meeting to Review the Implementation of the Programme of Action for the Sustainable Development of Small Island Developing States’ and the 2024 “Draft outcome document of the Fourth International Conference on Small Island Developing States”.

Results: Steady development is being made and objectives have shifted accordingly over time, however, many of the mentioned barriers have remained consistent in blocking development. Domestic, regional and international aid are encouraged but only after they fully understand the gravity of these barriers.

Conclusion and Summary: As the states gained their independence apart from each other, they had also been disconnected from the previous economic, social and environmental management or agreements leaving them to simultaneously navigate both internal and external challenges. The strategic plans produced in the SIDS conferences have taken history into account and it is seen in the acknowledgement of economic, social and environmental aspects which have met with combative strategies and continue to do so.